Located in the heart of the Monferrato wine-growing region, the Cantine Valpane Winery occupies an 18th century estate that has been owned by the Arditi family for nearly 100 years. Historic cadastal maps and documents in the family archives trace the estate's winemaking tradition back to the last century, when its wines were exported to Belgium and Switzerland and awarded gold medals at the Dijon and Bordeaux fairs in 1898.

Today the estate covers an area of 30 hectares, one third of it taken up by cultivated vineyards. The vines are trained in the low Guyot method and planted at a density of 4550 vines/hectare. Some were planted in the 1930s and 1960s, others more recently. As the old vines are replaced, the vineyards are being replanted with selected stock of traditional, native varieties.

With the Integrated Protection Program, only a minimum of chemical agents is needed to produce healthy grapes, while respecting the environment. Yields per hectare are kept intentionally low by planned thinning of the vines. Restored to their original architecture, the wine cellars are outfitted with modern winemaking equipment for the vinification of quality wines.

The making of Barbera traditionally practiced in Monferrato differs from the way it is made in Asti or Alba. The colors, aromas and textures determined by the local soils give Barbera del Monferrato its unique character. The region's limestone and clay soils and favorable microclimate the vines grow in have always produced high quality wines.

When Piero Arditi decided to produce Barbera del Monferrato DOC, his choice reflected a distinct style of production committed to the regional character of the territory and to established family traditions. The regional identity of this type of Barbera is characterized by the addition of Freisa grapes, as permitted under DOC regulations, which lends an already great wine the fruity fragrance that heightens its essential qualities.