The Monfalletto estate boasts a centuries-old history. Its beginnings date back to April 3, 1340, when Pietrino Falletti became the owner of the commune of La Morra, which was made possible by a loan granted by the commune of Alba. Through the centuries the family increased its holdings, sold them, divided them up, lost them, passed them down to heirs, and so on, through the various family branches that appeared and disappeared throughout the whole of Piedmont. The La Morra property, however, was held continuously through 16 generations, from 1340 until the Countess Luigia Falletti di Rodello passed away in 1941. Because this particular branch of the family tree had died out with the countess, the property was passed to the closest relative and legitimate heir, Paolo Cordero di Montezemolo, the countess's nephew and father of current owners Giovanni and Enrico Cordero di Montezemolo, who now care for the vines and fruit themselves.

The Monfalletto estate in the district of Annunziata was already listed on topographical maps and early land registers from as far back as the middle ages. Today, the property consists of 28 continuous hectares that are being cultivated in every direction around the buildings situated on the hilltops. The vines, which produce the traditional local grape varieties (Nebbiolo, Dolcetto, Barbera, Arneis), boast an exclusive and highly desirable location, as well as plants of considerable age and a unique and complex subsoil. Year after year, this prized stretch of land works silently to produce some of the wines that have made Piedmont famous all over the world.

The winery and the farm, following several years of restoration and expansion, is today a perfect symbol and example of integrated architecture, where an age-old, traditional structure merges seamlessly and elegantly with modern innovation.Within these walls is the past, present, and future of Cordero di Montezemolo wines.