At Vezza d'Alba, in the heart of the Roero region, over three generations of the Demarie Giovanni family have been running their domain with expertise, hard work and a truly passionate love for wine-growing. The domain covers over 14 hectares of vineyards that are located in the surrounding boroughs of Vezza, Castagnito, Castellinaldo and Guarene.

The gentle hills of Roero have always been famous for their great wines. The distinctive sunny slopes, the special microclimate, and excellent terroir as well as the bond that grows through years of work and experience between the winegrower and his land combine to produce unique prestige wines every year.

Individual varieties are selected for each micro-area, respect for the environment with the application of policies involving integrated combat, appropriate pruning, thinning, and hand harvesting, together with great precision in bunch selection are the aspects that contribute towards producing a range of autochthon wines that have become the symbol of their region.

After the terroir and the vines, the cellar is the other important component for completing the production cycle. The domain's choice to produce their wine using only and exclusively the grapes from their own vines is the guarantee of quality and authenticity.

Gentle pressing, controlled temperature fermentation, and aging in carefully selected wooden barrels, combine to enhance the natural characteristics of the grapes, while maintaining the full aroma.

And therefore the cellar represents the area for innovation and enhancing the quality of a product which has been handed down for generations through years of tradition and experience.