The knowledge, passion and wisdom that Bruno Giacosa brings to his work as producer of fine wines is the fruit of the dedication of three generations of wine makers.

The family interest in vine cultivation began during the constant search for the best vineyards from which to buy the grapes necessary for wine making. The next step, naturally, was to acquire some of the same vineyards for the family business - and the one after that, to specialise in the Nebbiolo grape and the grand wines made from it.

That Bruno Giacosa is a perfectionist is obvious from the meticulousness with which he applies his craft. This is the story of his wines.

The story starts in a simple way, with the native varietals of the Langa and Roero regions and vineyards cultivated with loving care. It continues with pure, meticulous vinification, with ageing in grand oak barrels and with unforgettable Reserves. But it also includes, naturally enough, the choice not to bottle those mediocre vintages deemed unworthy of vinification. 1Bruno's art encompasses passion and clear judgement but, above all, the utmost respect for his product, its admirers and for the beautiful countryside where he and his family were born and raised. The Azienda Agricola Falletto Winery comprises twenty hectares of vineyards within the Serralunga d'Alba, La Morra and Barbaresco areas. The vine growing and wine making processes are followed through with care from beginning to end, culminating with vinification and ageing within our cellars in Neive.

Some of our wine is produced with grapes grown by those farmers who have always worked our winery and whose prestigious vineyards truly deserve the 'Bruno Giacosa' label.

'Asili' and 'Rabajà' are two of Barbaresco's most presitigious crus and, in part, share a common border. They both produce wines with well-definable characteristics, owing to differences in soil type: the former giving elegance and delicacy and the latter body and character. Vineyards of Nebbiolo and Dolcetto in the La Morra district, right at its top, west-facing and at 500 metres above sea-level. These are a recent acquisition and an exciting addition to the winery's compendium, just waiting to be discovered.

Here, trained personnel works in time to the rhythms of nature, vinifying grapes cultivated according to local traditions with full respect to the environment. We are convinced that great wines begin in the vineyard with the production of grapes cultivated by experienced growers. This gives us the impetus to improve quality with every harvest. Our cellars combine the past and present in a harmonious way. We possess the latest in modern technology but we also respect traditions to produce a wine that maintains its identity, from vine to bottle. Our wine making methods are therefore traditional in full respect of the grape's typical characteristics. During the 1980s, we started production of a Champagne Method sparkling white which has proved very successful - proof that the most difficult choices can give the best results.