The family photo has its part to play in every celebration."Papà" Antonio, the patriarch, crouching with his inseparable cap and the tie he used to keep to go with a shirt - strictly white - for the big occasions.

His hand stroking the dog, his faithful companion during the long days spent in silent toil, tilling the land and tending the vineyards.Gathered around this "king" in his own home, his dependable wife and their eight children. An unexceptional brood in a world conditioned by the number of hands: the more were available, the more a family could be prosperous. A belief that would be confirmed in a then unforeseeable future, but which is tangible here in the pride of a family still united at a time when all around the appeal of factory work was creating an crisis of identity in society.On the ground, the festive snow of Christmas-tide. All together. Peacefully.
The way we were.

Almost a crypt, where the ancient alchemy of transforming must into fine wines is celebrated.

The sanctum sanctorum in which the grapes are selected by master vintners, who then heed the boiling of the fermentation in huge oak casks.
The destination of the harvests of large estates, where the grapes were delivered once upon a time on carts drawn by horned oxen, whereas now they arrive for pressing only a short time after they have been picked.The winery as it was, with the old oak casks lined up imperiously along faintly-lit corridors.The winery as it is today, adjusted to the needs of an ever more demanding and selective market, in which quality is an unforgoable constant, a pre-requisite for a flawless, stable, homogeneous product. This means state-of-the-art equipment, and access to the most appropriate technologies. The new look, which stands alongside the old rather than in its place, is one of shiny steel, and electronically-controlled, automatic processes.Past and future living together in a dynamic, efficient present capable of taking on the toughest competition in the acquisition of new markets.